michael habig
industrial design
Sketch Concepts
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Initial concepts and form sketches. Further exploration was done through full-scale paper mockups to understand size and color blocking.
Product Render and Color Studies
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Products are rendered in Adobe Illustrator to communicate form and design details. Color studies are created to determine final color direction.
User Research
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Before redesigning all of the Embark soft coolers and lunch bags, our team conducted user research to determine design direction. We walked 6 individuals through the store and discussed what it means to them to transport food. Through synthesis, we created 3 design imperatives to help focus the rest of the design process.
Product Development of Embark Soft Cooler and Lunch Bags
Orthographic Drawings & Technical Specifications
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Items are detailed out in dimension, fabric, fill, and trims to be handed off to vendors for sampling and costing.
Final Samples
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Through multiple rounds of sampling the items are finalized for production.
The design team works closely with product sourcing and vendors to achieve goal costs.
